Princess Cruises
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Princess Cruises Sets Guinness World Record for Most Margaritas Sold in 8 Hours
Princess Cruises set a GUINNESS WORLD RECORDS™ title for the most margaritas sold in eight hours, showcasing their commitment to innovative guest experiences and a vibrant onboard atmosphere. This event highlights their strength in experiential marketing and understanding of the lucrative beverage market within the travel industry. The success underscores efficient operational logistics, consumer engagement, and strategic use of cultural moments to boost brand loyalty and onboard spending.
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Princess Cruises Rings in New Year’s with Star Princess Alaska-Themed Float in Rose Parade®
Princess Cruises celebrated the 137th Rose Parade with a stunning “Together in the Magic of Alaska” float, showcasing the new *Star Princess*. The elaborate floral display featured Alaskan wildlife and landscapes, with over 300,000 flowers. It highlighted the cruise line’s commitment to teamwork and its extensive 2026 Alaska season, emphasizing the beauty of the region and the debut of their latest ship.
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Sky Princess Arrives at Port Canaveral, Becoming the First Royal-Class Ship to Sail from Central Florida
Princess Cruises announced that its Royal‑Class flagship Sky Princess will home‑port in Port Canaveral, Florida, launching a Caribbean season through March 2026 with six‑ and eight‑day cruises, plus optional 14‑day voyages. The 141,000‑ton, 3,660‑guest vessel features dual‑fuel LNG engines meeting IMO Tier III standards and the MedallionClass digital platform. The deployment supports Carnival’s strategy to deepen Central‑Florida market penetration, with analysts forecasting a 4‑6 % lift in RevPAC for 2025‑26. Port Canaveral’s multimodal access is highlighted as a competitive advantage.
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Star Princess: Magical Evolution at Spellbound Castle
Princess Cruises’ “Spellbound by Magic Castle,” an immersive speakeasy experience inspired by Hollywood’s Magic Castle, will debut on the new *Star Princess* in Fall 2025. Following its success on *Sun Princess*, this edition pays tribute to Cardini with themed spaces like the Cardini Bar offering innovative cocktails. Open to all guests for $45 (includes two cocktails and the show), Spellbound replaces dinner service with multiple nightly showtimes. The 4,300-guest *Star Princess* features diverse dining, entertainment, and itineraries including the Mediterranean, Caribbean, and Alaska.
