Private Label Brands

Alibaba, JD.com, and Meituan are intensifying competition in China’s hard discount retail sector. Meituan recently launched “Happy Monkey,” a self-operated supermarket, joining Alibaba’s rebranded “Super Hema Suan NB” and JD.com’s quietly launched discount supermarkets. This model focuses on offering high-quality products at significantly lower prices by streamlining product selection, negotiating directly with suppliers, and emphasizing private label brands. Unlike traditional retail, hard discount prioritizes cost control and efficient supply chains, potentially benefiting consumers with lower prices and increased value.