Programmatic Advertising

.OUTFRONT Media appointed Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas (from Verizon) as Vice President of Performance Marketing to accelerate its “in‑real‑life” (IRL) strategy. Minero brings cross‑platform storytelling and creator‑economy expertise from Epic Games, Twitter, and major brands, while Vyas adds AI‑driven programmatic and data‑analytics capabilities. The hires aim to blend brand building with measurable performance, leveraging new tech such as location‑based analytics, real‑time bidding, and AI‑powered campaigns for upcoming events like the 2026 Super Bowl and FIFA World Cup.

AI is crucial in programmatic advertising, but using third-party AI raises data security concerns. A growing trend is embedded, or local, AI, where models operate within an organization’s infrastructure, keeping sensitive data secure. This approach offers control, transparency, and auditability. Local AI enhances data governance, enables auditable model behavior, and supports applications like bidstream enrichment, pricing optimization, and fraud detection, all while complying with regulations. This balances performance with data stewardship and transparency.