Quality

BAIC Chairman Zhang Guofu warns of the detrimental effects of China’s EV price wars, criticizing prioritizing affordability over quality and sustainability. He sees this trend as a “dead end,” urging a focus on creating trustworthy and valuable products. His comments echo concerns voiced by industry leaders like Huawei’s Richard Yu and Geely’s Li Shufu, who also highlight the risks of compromising safety and quality through unsustainable price cuts.

Huawei’s Yu Chengdong and other Chinese automotive industry leaders warn against price wars, emphasizing the value of quality and innovation over unsustainable low prices. They advocate for value competition, prioritizing product features, customer experience, and ethical business practices. This stance reflects concerns over declining quality, compromised service, and the long-term risks associated with relentless price cutting in the automotive sector.

Gree Electric’s Chairwoman Dong Mingzhu criticized online marketing tactics that prioritize fleeting buzz over product quality, contrasting them with Gree’s commitment to genuine consumer trust. She emphasized the importance of in-house manufacturing to maintain quality control, rejecting OEM practices despite potential cost benefits. Gree’s strategy focuses on long-term sustainability through its dedication to producing all components, ensuring product reliability and customer satisfaction.

At the 2025 Future Automotive Pioneers Conference, Huawei’s Richard Yu criticized EV quality control. He claimed some automakers wouldn’t meet Huawei’s standards. Yu stressed that quality is paramount, advocating for consumer safety and urging the industry to avoid setting low standards. He called for innovation to prevent stagnation and challenged deceptive advertising practices.