Quick Commerce

Amazon is launching “Amazon Now” in the UAE, promising deliveries in 15 minutes or less for groceries, cosmetics, and electronics. This follows similar debuts in India and signals a broader push into the competitive “quick commerce” sector. Amazon leverages strategically located micro-fulfillment centers and its established logistics network to achieve these speeds. The company faces competition from existing players and the challenge of profitability seen by struggling quick-commerce startups in the US. Success hinges on optimizing its network and leveraging its Prime membership program.