Racing Suit

Taobao Flash Delivery and Ele.me (Alibaba companies) have launched new racing suit-inspired uniforms for delivery riders, sparking online buzz. Beyond aesthetics, the high-performance uniforms prioritize practicality with windproof, water-resistant material, reflective strips, graphene lining, and smart helmets featuring AI assistance and safety sensors. The uniform includes a “Golden Rescue Information Pocket” for emergency data and a medical kit. This investment signals a shift towards professionalizing the delivery sector and enhancing rider safety and well-being, supported by Alibaba’s “City Rider – Orange Initiative.”