Re-industrialization
-
Failed Phone Startup: Ex-Motorola Exec Blames American Labor (Lack of Assembly Line Interest)
A former Motorola CEO discussed the difficulties of reviving US manufacturing, citing the company’s failed 2013 attempt to assemble Moto X smartphones in Texas. Despite employing 4,000 workers, the factory closed within a year due to disappointing sales. Challenges included a fragmented supply chain reliant on Asian components, leading to high transportation costs. Crucially, talent acquisition proved difficult, with extensive training needed and a prevailing sentiment that factory work isn’t desirable, hindering recruitment and retention.
