Recipe Partner Program

JD.com is entering the food delivery market, addressing consumer concerns about safety and hygiene by partnering exclusively with established restaurants. They’ve launched “Seven Fresh Kitchen,” a delivery-focused concept, and plan to establish 10,000 locations in three years. JD.com is investing heavily in its supply chain and a “Recipe Partner” program to ensure quality. Their strategy includes rigorous quality checks, hygiene protocols, and 24/7 kitchen livestreams, emphasizing safe and delicious meals.