Refrigerators

Haier holds the leading refrigerator market share in Southeast Asia as of H1 2025, experiencing over 50% growth in the large refrigerator segment. Building on this momentum, Haier launched its Wave Series refrigerator in the region, adapting the successful domestic model to local needs. The Wave Series features advanced preservation technology, space-saving design (crucial for smaller Southeast Asian kitchens), and Smart Ice technology, catering to the region’s hot climate and beverage preferences. The refrigerator aims to continue Haier’s growth in the area.

Haier solidifies its global refrigerator leadership, holding 47% of the China market share (Jan-Jul 2025) and retaining its top-selling global brand title for the 17th year. Its dominance stems from continuous innovation, topping global invention patent publications for the 7th year (2024). Addressing specific regional needs, Haier’s technologies like triple independent cooling in Europe and dry zone preservation in Southeast Asia drive market success. Haier also leads in international standards, developing the first IEC standard for refrigerator preservation, impacting the global industry.

China’s appliance exports rose 6.2% in H1 2025, with Haier maintaining its top global refrigerator brand position for the 17th year with a 22.8% market share. Fueled by domestic trade-in policies and overseas expansion, especially in Europe and Southeast Asia, Haier is achieving significant growth. Its success is driven by technological innovation, specifically the Magnetic Control Full Space Preservation, and user co-creation for products like the Wheatwave refrigerator, targeting younger consumers. Haier also leads in setting global refrigeration standards, building user trust.

Gree Electric’s chairwoman, Dong Mingzhu, continues to promote the company’s diversification beyond air conditioners, particularly highlighting the “growth potential” of Gree refrigerators. At a recent conference, Dong claimed Gree refrigerators maintain superior freshness for vegetables, even after 20 days, rivaling freshly harvested produce, citing advanced technology. Gree aims to break free from its air conditioner-centric image, expanding into refrigerators (Jinghong) and other appliances to capture wider market share. Despite challenges against established brands, Gree leverages its brand association and innovation to elevate Jinghong’s standing.