Restaurant Partnerships

JD.com launched Seven Fresh Kitchen in Beijing, a new approach to food delivery amid intense market competition. It licenses signature dishes from established restaurants, handling ingredient sourcing, preparation, and delivery. This aims to address consumer concerns over “ghost kitchens” by providing transparent kitchens and focusing on quality. By partnering with restaurants and ensuring their profitability, JD.com leverages its supply chain and brand reputation to offer reliable, high-quality takeout, potentially changing the dynamics of the online food market. Initial response indicates strong consumer demand.