Retail Store

Xiaomi has launched its first physical store, “Xiaomi Home,” in Seoul, South Korea, marking a key expansion in its global retail strategy. Offering a range of products and after-sales support, the store mirrors its domestic counterparts. The company is incentivizing purchases with free delivery and installation services. This move, part of Xiaomi’s “New Retail” strategy, aims to expand internationally, with plans for 10,000 Mi Homes and a doubling of international revenue within the next few years.

Xiaomi’s China Marketing GM, Wang Teng, surprisingly visited a Huawei store in Luoyang to examine the new Pura 80 series. This unexpected move occurred during a store inspection and was captured in photos, sparking online discussion and perceived corporate sportsmanship.