Retail technology
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Instacart Unveils AI Grocery Tools; Sprouts to Pilot Cart Assistant
Instacart launched a suite of AI-powered solutions, including an AI shopping assistant (“Cart Assistant”) and “Store View” for real-time shelf monitoring, to help grocers personalize shopping experiences and optimize operations. Sprouts and Kroger are early adopters. Instacart aims to democratize access to advanced technology, partnering with AI leaders like OpenAI, Microsoft, and Google. This move positions Instacart as a key technology partner amid increasing competition from retail giants like Amazon and Walmart investing in their own AI capabilities.