Retail Transformation

Google is revolutionizing e-commerce with “agentic commerce,” where AI actively makes purchases. The new Universal Commerce Protocol (UCP) enables AI agents to handle transactions, discounts, and payments seamlessly within conversational interfaces. This open standard, developed with major retailers, transforms the shopping journey from “Search-Click-Buy” to “Chat-Then-Buy.” Google’s vast user data and integrated ecosystem provide a significant advantage in this competitive AI commerce landscape, positioning them as a foundational infrastructure provider.