Rider Support

Ele.me is rebranding its delivery personnel as “City Knights,” investing in enhanced benefits, incentives, welfare, and career development. This includes redesigned uniforms and recognition programs, aiming to professionalize the rider role. The move coincides with significant growth for both Ele.me and Taobao Flash Sales, with a 3.5-fold increase in active riders and a 40% surge in average rider income. Numerous brands across various sectors are leveraging Taobao Flash Sales, leading to substantial transaction volume increases. The “City Knight” initiative seeks to solidify Ele.me’s market position and address worker rights concerns.