Ring

Jamie Siminoff, Ring’s founder, has returned to the company after a brief hiatus, replacing Liz Hamren. Siminoff aims to refocus Ring on neighborhood safety through AI advancements, like the “Search Party” feature for locating lost pets. His return was influenced by a personal experience with violence. Hamren’s tenure saw a lighter brand image and discontinued police video requests, a practice Siminoff reinstated via Axon partnership. He emphasizes Ring’s privacy-centric approach to law enforcement requests. Ring is exploring security solutions for small businesses, remaining profitable within Amazon’s Devices and Services division.