Rivalry
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Li Guoqing Recalls JD.com’s Early Book Venture: Liu Qiangdong Had Bigger Ambitions
The early 2010s in China witnessed a fierce e-commerce battle between JD.com and Dangdang for book market dominance. Driven by ambition and strategic price wars, led by Liu Qiangdong and Li Guoqing, JD.com ultimately prevailed, prioritizing market share over immediate profits. Recent interviews reveal the intensity of the rivalry and the emotional toll it took. The rivalry’s conclusion is symbolized by Li Guoqing’s use of JD.com for food delivery, signifying a decade-long competitive saga’s end.
