River Cruise
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CELEBRITY RIVER CRUISES ADDS TEN SHIPS, EXPANDING 2028 EUROPEAN ITINERARIES BY 80%
A major river cruise line is expanding significantly with ten new ships and 2028 European itineraries, increasing unique destinations by 80%. This move highlights confidence in experiential travel, focusing on personalized, curated journeys and technological integration. The expansion aims for deeper market penetration and caters to travelers seeking authentic cultural connections, leveraging data analytics for operational efficiency and personalized marketing. Early booking for 2028 signifies a forward-thinking sales strategy.