Rose Air Conditioner
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Dong Mingzhu Backs Rose Air Conditioner: World’s First, Loved or Not!
At the China Brand Festival, Gree’s Dong Mingzhu staunchly defended the Rose air conditioner against design criticisms. Priced at $4,500, this bio-inspired, rose-exterior model targets newlyweds, aiming to infuse romance into the home. Dong insists on its innovative value, despite mixed reactions, stating it is “the world’s first.” The Rose embodies Gree’s strategy to elevate appliances beyond mere functionality, exploring emotive design in a competitive market as China’s appliance industry seeks artistic differentiation.
