SAG-AFTRA

OpenAI is collaborating with Bryan Cranston, SAG-AFTRA, and other talent unions to strengthen protections against deepfakes on Sora, its AI video platform. This follows concerns over unauthorized AI-generated content using actors’ likenesses, including Cranston’s. The partnership includes UTA, ATA, and CAA, aiming to improve Sora’s safeguards and address copyright issues previously raised about OpenAI’s training data. OpenAI supports the NO FAKES Act and requires opt-in consent for voice and likeness usage, reflecting a commitment to protecting performers’ rights amidst growing deepfake concerns.