Sales Decline
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Wahaha Sales Plunge After Kelly Zong Lawsuit, Distributors Fear Business Collapse: Some Consumers Boycott
Wahaha, a Chinese beverage giant, faces potential sales decline after news of a lawsuit against its Chairperson Zong Fuli emerged. E-commerce data reveals a drop in daily sales following the news. Concerns are growing among distributors. While some link the downturn to reputational damage, industry experts emphasize the importance of product quality and operational efficiency. Zong Fuli has previously advocated decoupling the brand from personal image. Wahaha’s long-term success hinges on adapting to intense competition and evolving consumer preferences.
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Chery Faces Backlash as Luxeed Sales Plunge Instigates Owner Threats to Switch Brands
Luxeed (Chery-Huawei JV) faces owner backlash and plummeting sales. Despite Chery Chairman’s promise to prioritize Huawei during disagreements, owners accuse Chery of neglect: using Luxeed’s channel for Chery events, omitting standard features, listing Luxeed last in sales reports, inconsistent pricing, and internal restructuring lacking Luxeed clarity. Sales crashed to 2,459 units in June amidst these controversies. Despite multiple apologies and hints at Luxeed’s future independence, overcoming low sales and mistrust remains a major challenge.
