Sales Performance

Apple’s upcoming earnings report is expected to highlight initial iPhone 17 sales, with analysts anticipating a potential “super-cycle” driven by strong demand for the iPhone 17 and 17 Pro. However, the iPhone Air is reportedly underperforming, prompting order adjustments. Analysts suggest this may not significantly impact Apple’s overall trajectory, particularly if flagship models maintain robust sales. The Air’s design could inform future innovations like foldable iPhones, reflecting Apple’s long-term strategy of experimenting with new form factors and technologies.