Search

A potential court ruling threatens Google’s $26 billion default search agreements, with Apple receiving $20 billion annually. The Apple-Google alliance has shaped the internet, but is now under antitrust scrutiny. While Google faces potential traffic loss, Apple could suffer a greater financial impact. The ruling’s effect hinges on Apple’s ability to secure new deals. Some analysts believe Google might benefit long-term, freed from costly contracts as AI becomes more integral to search. The DOJ advocates for limiting exclusive AI distribution agreements, possibly reshaping the competitive landscape.