Search Advertising
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UK’s CMA to Regulate Google Search Using New Powers
The UK’s CMA has designated Google with “strategic market status” for its search and advertising services after a nine-month investigation, granting the regulator new powers to potentially reshape Google’s operations. The CMA is concerned Google’s dominance may stifle competition and innovation, potentially requiring fairer search rankings and increased transparency. Google acknowledges the designation, but cautions against overly restrictive regulations that could hinder innovation and growth, especially in AI. The CMA’s move balances promoting competition and fostering an environment for investment, while Google emphasizes its contribution to the UK economy.
