secondary ticketing

viagogo has partnered with Booking.com to embed travel services—hotels, flights, car rentals, attractions—directly into its ticket‑purchase flow, creating a one‑stop “gig‑tripping” solution. The integration uses Booking.com’s API for real‑time inventory, dynamic pricing and personalized recommendations, targeting the rising demand for travel to live events. 2025 data shows UK fans’ overseas event travel up 27% and inbound travel to UK events up 41%. The rollout begins in the UK with plans for broader expansion, aiming to boost order value, retention and compete with rivals like StubHub and Ticketmaster.