Semrush

Adobe plans to acquire Semrush, a search engine marketing platform, for $1.9 billion in cash. This strategic move aims to enhance Adobe’s marketing tools amid the growing influence of AI. Semrush shares surged 74% on the news, while Adobe’s stock dipped 2%. The acquisition, expected to close in the first half of 2026, reflects Adobe’s focus on empowering brands in the AI-driven era. The deal follows Adobe’s abandoned attempt to acquire Figma.