Services Ecosystem
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Tim Cook: An Underrated Apple CEO
Tim Cook’s 15-year tenure as Apple CEO concludes, leaving a legacy of unparalleled consumer dominance and immense shareholder value, with stock surging over 2,280%. He masterfully built a robust services ecosystem, diversified the product line with wearables, and excelled in supply chain management. While Cook’s measured AI approach provided a strategic runway for his successor, the future hinges on Apple’s ability to innovate and compete in the rapidly evolving AI landscape.