Seven Fresh Kitchen

JD.com launched Seven Fresh Kitchen in Beijing, a new approach to food delivery amid intense market competition. It licenses signature dishes from established restaurants, handling ingredient sourcing, preparation, and delivery. This aims to address consumer concerns over “ghost kitchens” by providing transparent kitchens and focusing on quality. By partnering with restaurants and ensuring their profitability, JD.com leverages its supply chain and brand reputation to offer reliable, high-quality takeout, potentially changing the dynamics of the online food market. Initial response indicates strong consumer demand.

JD.com is entering the food delivery market, addressing consumer concerns about safety and hygiene by partnering exclusively with established restaurants. They’ve launched “Seven Fresh Kitchen,” a delivery-focused concept, and plan to establish 10,000 locations in three years. JD.com is investing heavily in its supply chain and a “Recipe Partner” program to ensure quality. Their strategy includes rigorous quality checks, hygiene protocols, and 24/7 kitchen livestreams, emphasizing safe and delicious meals.