Shein
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U.S. 2025: TikTok and China-Linked Apps See Explosive Growth
In 2025, TikTok, Temu, and Shein maintained strong U.S. market presences despite geopolitical tensions and policy scrutiny. TikTok ranked second in app downloads, with its video editing app CapCut also performing well. E-commerce platforms Temu and Shein continued to thrive, ranking seventh and leading the apparel category respectively. These China-linked apps succeeded by offering affordability, convenience, and engaging content driven by sophisticated algorithms, demonstrating remarkable adaptability to regulatory challenges and consumer demand.
