Shopping Research Tool

OpenAI has launched a “shopping research” tool for ChatGPT, aimed at enhancing the online shopping experience. This tool provides detailed shopping guides, curated product selections, and the latest retailer information based on user-defined parameters. It builds upon previous e-commerce initiatives like “Instant Checkout,” suggesting OpenAI’s ambition to become a more integral part of the online shopping journey. The tool, currently rolling out to all logged-in ChatGPT users, utilizes publicly available retail data and promises organic results. This move signals OpenAI’s entry into the AI-powered shopping assistant market, potentially challenging established e-commerce players.