Small Business

Cameron Pappas, owner of Norton’s Florist in Birmingham, Alabama, experiences a disconnect between the AI-driven stock market boom and the struggles faced by small businesses in the broader economy. While tech giants thrive, Norton’s, like many in retail, construction, and hospitality, grapples with rising costs due to tariffs and decreased consumer spending. Pappas focuses on cost management to avoid price increases that could impact customers. Last year, Norton’s, specializing in flowers and gifts, generated $4 million in revenue.

Gusto, a $9.3 billion payroll and HR software company, has acquired Guideline, a corporate retirement plan provider. The deal aims to streamline employee benefits for small businesses. Gusto plans to integrate Guideline’s expertise to capitalize on the growing trend of state-mandated employer-sponsored retirement plans and cross-sell services to its 400,000+ customers. Guideline’s integrations with other payroll providers will remain. Gusto aims to add 150,000 new clients this year, expanding its market share in the U.S.

River Valley Community Bank (RVCB) is expanding its Yuba Sutter market team, focusing on agricultural and small business lending. Matt Peyret joins as Senior Vice President, bringing over 20 years of experience. Heather Peña is appointed Vice President and Relationship Manager. The team will provide tailored financial solutions, including cash flow management and long-term planning, to support local farmers and businesses in Yuba and Sutter counties. This investment demonstrates RVCB’s commitment to serving Main Street America and fostering economic growth in the region.