smartphone sales

Xiaomi’s 618 shopping festival kicked off strongly, with over RMB 16.9 billion in total channel payments by May 31st. Smartphones led the way, dominating domestic brand sales volume on major platforms like JD.com, Tmall, Douyin, Pinduoduo, and Kuaishou. Aggressive pricing, including significant discounts on the Xiaomi 15 series and Redmi Turbo 4 Pro, fueled the success. Promotional efforts extended to a range of connected devices. The 618 campaign is structured in three phases, with the kickoff phase starting May 31st.