Social Media Firestorm
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Miniso Accused of Hiring Online Trolls to Attack Pop Mart Over Alleged Store Design Copycat
A social media controversy has erupted in China over alleged design similarities between Pop Mart’s new Bangkok flagship store and Miniso’s “MINISO LAND” concept. Online users noted resemblances in color palettes, layout, and overall ambiance. Pop Mart stated that their internal team designed the store and pledged a review. Adding fuel to the fire, some allege Miniso may have initiated the criticism using online trolls. This incident highlights the intense competition and the importance of IP protection in China’s retail market.