Specs Inc.

Snap Inc. has launched Specs Inc., a new subsidiary focused on its augmented reality (AR) glasses. This move aims to boost operational autonomy and attract partners, facilitating the upcoming release of their next-gen AR glasses. The company is hiring around 100 people for Specs Inc. This strategic expansion happens as competitors like Meta and Alphabet also invest heavily in AR eyewear, though Meta recently underwent significant layoffs in its AR/VR division, indicating a shift towards AI and wearables.