Spectrum Reach

Spectrum Reach helped Southside Market & Barbeque enhance its e-commerce reach by leveraging customer data with Customer Data Match. This enabled targeted video ad campaigns on diverse platforms, resulting in double-digit gains in key metrics. The technology allows local businesses to better target existing and similar prospects, achieving a 90% home address match rate, significantly exceeding industry standards. Spectrum Reach offers advanced advertising solutions, including the Audience Reach Optimizer and partnerships to help businesses of all sizes effectively target their audience.