Sponsorship

SEGG Media (NASDAQ: SEGG) concluded its inaugural Racing Women Training Camp, sponsored by Sports.com. Eight female drivers from diverse countries participated in the four-day program, undergoing training at Silverstone, Milton Keynes, and Donington Park. The camp included mindset seminars, simulator training, on-track instruction, and Radical Motorsport sessions. SEGG Media is expanding its motorsport presence by backing drivers at the Milwaukee Mile and considering a potential NASCAR entry in 2026. The initiative aims to enhance brand visibility and foster long-term sponsorship opportunities.

Codere Online (NASDAQ: CDRO) secured exclusive front-of-jersey sponsorship for Mexico’s Club de Futbol Monterrey at the 2025 FIFA Club World Cup, enhancing its global sports betting visibility. The partnership, part of a four-year collaboration, includes commemorative 80th-anniversary kits, fan engagement initiatives, and hourly NASDAQ Tower ads in New York. Codere.mx, its Mexican division, now ranks among top betting platforms, leveraging hyper-localized marketing and AR campaigns to boost user interaction. The alliance aligns with Codere’s expansion across Latin America and Spain amid evolving gaming regulations, supported by a hybrid digital+physical model operating in seven countries. Financial terms undisclosed, but analysts highlight jersey sponsorships as effective CAC strategies against tech-driven rivals.