Sponsorship

AB InBev has secured an exclusive UK partnership with Live Nation, becoming the sole beer and cider provider for their festivals and venues. This deal will feature brands like Budweiser and Stella Artois at major events including Reading & Leeds and across Academy Music Group venues, aiming to connect with millions of music fans. Both companies highlight the synergy between music and beverages, promising enhanced fan experiences through activations and curated selections.

SEGG Media (NASDAQ: SEGG) concluded its inaugural Racing Women Training Camp, sponsored by Sports.com. Eight female drivers from diverse countries participated in the four-day program, undergoing training at Silverstone, Milton Keynes, and Donington Park. The camp included mindset seminars, simulator training, on-track instruction, and Radical Motorsport sessions. SEGG Media is expanding its motorsport presence by backing drivers at the Milwaukee Mile and considering a potential NASCAR entry in 2026. The initiative aims to enhance brand visibility and foster long-term sponsorship opportunities.

Codere Online (NASDAQ: CDRO) secured exclusive front-of-jersey sponsorship for Mexico’s Club de Futbol Monterrey at the 2025 FIFA Club World Cup, enhancing its global sports betting visibility. The partnership, part of a four-year collaboration, includes commemorative 80th-anniversary kits, fan engagement initiatives, and hourly NASDAQ Tower ads in New York. Codere.mx, its Mexican division, now ranks among top betting platforms, leveraging hyper-localized marketing and AR campaigns to boost user interaction. The alliance aligns with Codere’s expansion across Latin America and Spain amid evolving gaming regulations, supported by a hybrid digital+physical model operating in seven countries. Financial terms undisclosed, but analysts highlight jersey sponsorships as effective CAC strategies against tech-driven rivals.