Sports Broadcasting

Apple is reportedly finalizing a $140 million deal for Formula 1’s U.S. broadcast rights, signaling its aggressive push into live sports. Apple aims to revolutionize sports broadcasting, departing from traditional fragmented models. Eddy Cue emphasizes the need for a modernized, integrated viewing experience, criticizing the current subscription overload. Apple seeks exclusive control over sports leagues, exemplified by the F1 deal and its MLS partnership, aiming to attract younger audiences and reshape content consumption.

Gray Media (NYSE:GTN) pioneers NEXTGEN TV broadcasting with two key advancements. WVUE FOX8 in New Orleans will air the Saints preseason game in end-to-end native HDR, a U.S. first. Additionally, Gray is the first broadcast group to implement HDR upconversion across all Big Four Network-affiliated NEXTGEN TV stations, enhancing the viewing experience for roughly 37% of U.S. TV households for the upcoming football season. These moves solidify Gray’s technological leadership in the ATSC 3.0 space.