Sterling Anderson
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GM software chief Baris Cetinok Departs During Automaker Restructuring
General Motors is undergoing a significant restructuring of its software and product development divisions, marked by the departure of several key executives including SVP Baris Cetinok. This follows similar exits by Dave Richardson and Barak Turovsky. The changes are part of a consolidation effort led by Chief Product Officer Sterling Anderson, aimed at unifying software and hardware engineering to accelerate innovation. The departures raise questions about GM’s ability to retain tech talent and successfully execute its software-driven strategy.
