Strategic Adaptation

**Midea Chairman’s Strategic Assessment of Xiaomi’s Ambitions**
In a *LatePost* interview, Midea Chairman Fang Hongbo analyzed Xiaomi’s aggressive growth strategy, targeting global smartphone leadership in 3 years, Top 5 automotive status in 10 years, and domestic appliance dominance by 2025. Highlighting tensions between industry incumbents and disruptors, Fang noted Xiaomi’s multi-front appliance expansion as both a threat and catalyst for innovation. Midea has compiled 100,000-word reports studying Xiaomi’s business model while focusing on irreplicable capabilities. As Xiaomi accelerates production at its Wuhan smart appliance complex—achieved 30 days early—the clash between traditional scale and tech-driven agility intensifies, with experts debating whether Xiaomi’s cross-sector integration will redefine or destabilize China’s $400 billion home appliance market.