Strategic Decision-Making
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Few CRE Companies Achieve AI Goals: Here’s Why
A JLL survey reveals a significant acceleration in AI adoption within the commercial real estate (CRE) sector. While initial focus was on cost reduction, CRE firms now view AI as crucial for revenue generation and competitive advantage. Over 88% of investors and 90% of occupiers have initiated AI pilot programs, but only 5% have achieved all objectives. Companies are shifting from simple automation to leveraging AI for complex challenges, like enhancing investment risk models. This requires significant organizational changes and investment in strategic advisory services and cybersecurity infrastructure.
