Strategy recalibration
-
Nokia Phone Maker Threatens to Exit US Market Over Excessive Tariffs
HMD Global recalibrates US strategy due to geopolitical trade pressures, signaling an operational pullback from the hypercompetitive smartphone market. The Finnish company confirms scaling down US operations while committing to honor warranties through global support. This strategic shift aligns with HMD’s accelerated brand transition ahead of its Nokia licensing expiry in 2026. Evidence includes discontinued online sales and restricted inventory, though analysts note minimal financial impact given HMD’s European/Indian foothold. The move reflects strategic prioritization toward regions with stronger margin potential and fewer trade frictions.
