Streaming Service

Apple is increasing the price of Apple TV+ to $14.99 monthly and $119 annually, a move reflecting significant investment in its content library and a strategic shift. This price hike, effective immediately, aligns the service with competitors and also affects Apple One bundles. The adjustment underscores Apple’s growing reliance on its services division for revenue and profit, as evidenced by strong Q3 performance. This strategy aims to monetize content investments and maintain Apple’s premium brand image.

Microsoft is shutting down its “Movies & TV” store on Windows and Xbox after 12 years. Users will no longer be able to purchase new digital movies and TV shows. Launched in 2012 to compete with rivals like Apple and Amazon, the service allowed users to rent or buy content across Microsoft’s ecosystem. While new purchases are halted, users can still access previously purchased content. This closure signifies Microsoft’s exit from the direct-to-consumer streaming market, following the earlier termination of its Groove Music streaming service.