Subsidy Program

Taobao Flash Sale’s July-launched ¥50 billion subsidy program significantly boosted consumption. Initial results showed restaurant brands achieving record sales, while 2,318 non-restaurant categories doubled orders. Non-restaurant orders surged 143%, indicating a structural demand shift. Responding to summer heat, appliance orders like air coolers soared over tenfold. Daily active users hit 200 million, translating to physical sales across numerous cities. The program drove a milestone of daily orders surpassing 80 million for the first time, significantly expanding the market. Furthermore, it attracted 140,000 new physical stores and helped over 210,000 existing stores double orders via its integrated platform, powerfully catalyzing service-led consumption growth nationwide.