super-apps

Western and Chinese tech giants are taking different paths in the AI race. Western firms focus on foundational models and interoperability, while China’s tech giants like Alibaba, Tencent, and ByteDance are prioritizing “agentic commerce.” This approach integrates AI agents into their “super apps” to manage the entire transaction lifecycle, from discovery to payment. This strategy leverages China’s integrated digital ecosystems, offering a contrast to the more fragmented environments faced by Western companies, potentially reshaping global business implementation of autonomous systems.

China’s tech giants, including Alibaba and ByteDance, are pioneering “agentic commerce.” Their advanced AI chatbots now autonomously manage shopping tasks, from product recommendations to payment processing, all within a single chat interface. This evolution moves beyond basic AI, enabling autonomous agents to execute user requests with minimal oversight. E-commerce is an early frontier for this technology, with Chinese firms leveraging their integrated ecosystems to gain a competitive edge.