Super Bowl Ads
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Anthropic Sees 11% User Surge After OpenAI-Targeting Super Bowl Ad
Anthropic’s Super Bowl ad, criticizing OpenAI’s ChatGPT ads, appears to have boosted Anthropic’s brand significantly. Post-game analysis shows Anthropic experienced a 6.5% surge in website traffic and an 11% jump in daily active users, propelling Claude into the App Store’s top 10. This ad battle intensifies the competition between Anthropic and OpenAI as both companies reportedly prepare for potential IPOs.
