Sydney Sweeney

Sydney Sweeney’s American Eagle jeans ad is generating controversy for its perceived sexualization, racial insensitivity, and allusions to eugenics, despite supporting a charitable cause. While some praise it as anti-“woke,” neither Sweeney nor American Eagle have responded to criticisms. Despite the backlash, Sweeney’s endorsements, including past collaborations with Dr. Squatch and HeyDude, demonstrate her significant influence driving sales and boosting brand value: American Eagle’s stock surged 17% after the campaign launch. Her “Sydney Sweeney Effect” underscores her power in advertising despite controversy.