Take-Two Interactive

Take-Two Interactive CEO Strauss Zelnick expresses cautious optimism about AI’s immediate impact on game development, citing limitations in creativity and IP protection. He questions AI’s ability to replicate the innovation behind franchises like “Grand Theft Auto,” emphasizing the need to protect Take-Two’s intellectual property while respecting others’ rights. Zelnick believes AI’s reliance on historical data makes it “backward-looking,” hindering the groundbreaking universes that define Take-Two’s games. As one of the few major independent game developers, Take-Two prioritizes human ingenuity and creative strategy.