Taobao Flash Deals

Taobao Flash Deals launched a RMB 50 billion subsidy program, leading to over 100% order growth for 589 brands on day one. Sectors like food, electronics, and apparel saw significant increases. Summer essentials, including heat-relief products and swimwear, are particularly popular. The initiative aims to boost consumer and merchant growth through coupons, red envelopes, and reduced commissions, fostering a collaborative consumption ecosystem.