Taobao Flash Sale

Taobao Flash Sale, with Ele.me, reports over 80 million daily orders, boosted by a 50 billion yuan voucher program. Xiaodiao Lishu Tang saw an 18% takeaway revenue increase through the platform by optimizing its online operations and service. The platform’s subsidy model helps restaurants like Xiaodiao Lishu Tang attract new customers and increase order volume without additional merchant costs. Experts encourage restaurants to embrace digital markets for additional revenue streams, focusing on long-term brand building over short-term pricing strategies.

Taobao Flash Sale’s July-launched ¥50 billion subsidy program significantly boosted consumption. Initial results showed restaurant brands achieving record sales, while 2,318 non-restaurant categories doubled orders. Non-restaurant orders surged 143%, indicating a structural demand shift. Responding to summer heat, appliance orders like air coolers soared over tenfold. Daily active users hit 200 million, translating to physical sales across numerous cities. The program drove a milestone of daily orders surpassing 80 million for the first time, significantly expanding the market. Furthermore, it attracted 140,000 new physical stores and helped over 210,000 existing stores double orders via its integrated platform, powerfully catalyzing service-led consumption growth nationwide.

Alibaba Group CEO announced Ele.me and Fliggy’s immediate integration into the China Digital Commerce Group, aiming to become a comprehensive consumer platform. While maintaining operational independence, they will align with the Group’s goals. This strategic move leverages the success of Taobao Flash Sale, which has seen significant growth and high fulfillment rates, especially during the 618 shopping festival. The consolidation is expected to enhance Alibaba’s consumer services and potentially reshape the retail landscape.