Taobao Flash Sales

Ele.me is rebranding its delivery personnel as “City Knights,” investing in enhanced benefits, incentives, welfare, and career development. This includes redesigned uniforms and recognition programs, aiming to professionalize the rider role. The move coincides with significant growth for both Ele.me and Taobao Flash Sales, with a 3.5-fold increase in active riders and a 40% surge in average rider income. Numerous brands across various sectors are leveraging Taobao Flash Sales, leading to substantial transaction volume increases. The “City Knight” initiative seeks to solidify Ele.me’s market position and address worker rights concerns.

Beijing food delivery riders are experiencing increased earnings due to a surge in orders, particularly after the launch of Taobao Flash Sales. Some riders are earning over ¥30,000 monthly. A forum highlighted the positive cycle created by healthy competition: platform growth, increased merchant revenue, higher rider incomes, and enhanced consumer benefits. Data shows a significant rise in riders and their income, boosting employment and consumer confidence. Merchants also report increased revenue and easier agent recruitment.

Wang Shuai, former Alibaba PR executive and honorary partner, is rumored to be returning as a consultant, potentially advising on Taobao Flash Sales. His social media activity and comments suggest a renewed engagement with the e-commerce giant he’s been associated with for twenty years, where he also serves as Vice Chairman of Alibaba Public Welfare.