Taobao Points
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Alibaba Unveils Taobao “Mega Membership” Program Integrating Services Like Ele.me, Fliggy, and Cainiao
Taobao, owned by Alibaba, has launched “Taobao Grand Membership,” integrating services like Ele.me and Fliggy. The tiered program, with six levels (Bronze to Black Diamond) and five star levels within each, offers escalating benefits based on “Taobao Points.” Perks range from shopping discounts to travel benefits. Membership tiers are updated quarterly. Black Diamond, the highest tier, is invitation-only. Spending across Taobao, Ele.me, and Fliggy will contribute to point accumulation. 88VIP members receive an automatic upgrade.
